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Canon Digital IXUS

Canon XL1S

Canon Can Help

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Canon Digital IXUS (B2C)

Strategy

Phase 1: convince consumer to purchase the first digital Canon camera before going to a shop by giving virtual access to all the features and detailed specifications. After buying the camera give the consumer confirmation that he bought the best one.

Phase 2: following the digital campaign CD-ROM’s were developed with product info and pictures of the new collection; especially designed for European dealers and (trade) press.

Creation & Production

Online campaign to introduce the first digital IXUS photo cameras in Europe (24 countries). Activate the virtual camera and click on the various hotspots to experience its range of functions. The campaign became a major success.

See campaign website Digital Ixus
See campaign website Digital Ixus V
See CD-ROM dealers & press (screenshots)

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Canon XL1S (B2C & B2B)

Strategy

Similar to the strategy of the Digital IXUS range.

Creation & Production

Online campaign to introduce the XL1S video cameras in Europe (24 countries). Website consists of a virtual version of the XL1s camcorder. Activate the camera and see how it rotates. By clicking on the various hotspots you will get information about the different features of this camera.

See campaign website XL1S

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Canon Can Help (B2B)

This site (including CMS and software) was developed, designed and hosted specifically for the Business Solutions section of the pan-European B2B market and proposes to create one meeting point for all 15 countries participating in the CanonCanHelp campaign.

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