| Client | De Kleine Super |
| Tasks | Brand strategy & communication | concept | creation & production |
| Target group | Multinationals in the Netherlands |
| Year | 2017 |
| Goal | Corporate & Personal Branding |
Corporate Branding: De Kleine Super
De Kleine Super offers services in the field of Consumer & Market Intelligence. The main drive of the company is to genuinely understand why people behave the way they do, and to develop with these insights new concepts and effective activities that contribute in a meaningful way to a better future for all stakeholders involved. De Kleine Super also develops innovative concepts with the focus on retail.
Brand communication
Logo
Creation of De Kleine Super logo (video):
Tone of voice
Personal
De Kleine Super is a b-2-b company that provides services to the larger companies such as Philips and Heineken. 1-to-1 communication is important here. Moreover, the focus of the services provided for the larger companies is focused on communication with the consumer. This also applies to the developed concepts of the Kleine Super. The context is personal.
Look & feel
Market
The market as a concept for brand communication originates from the association of the personal tone of voice with the market segment consumer products. It also refers to an innovative & interactive concept developed by De Kleine Super.
The colors used in the communication of the brand refer to the colors of fruit and vegetables.
Website De Kleine Super
Personal Branding: Hedwig Boerboom
Hedwig is the owner of De Kleine Super, founded in 2014. She is a specialist in consumer & market intelligence. Hedwig has experience with researching all kinds of marketing issues, ranging from innovation to communication, from strategy tot operation. In her opinion successful marketing is always a combination of ‘science & art’. The context is business.
Brand communication
Tone of voice
Corporate
In the brand communication of Hedwig Boerboom, her knowledge, expertise and entrepreneurship are particularly emphasized. This creates the association with a corporate tone of voice.
Look & feel
Industrial
So this is Hedwig as a personal brand with a corporate tone of voice to bring out specific characteristics of her in a business context. To emphasize this, the design has been given a clear, friendly and industrial look.
The colors white, soft green and silver represent the clear, friendly and industrial look.
Website Hedwig Boerboom
