Het Kantoor - logo payoff

Het Kantoor

Client Het Kantoor
Tasks business, brand & communication strategy | creative concept | art direction | creation & production
Region The Netherlands
Year 2005 - 2008
Goal (1) new identity and market positioning | (2) generate brand awareness internal & external | (3) retain existing and attract new business customers

The accounting firm

Corporate Communication

Development of business strategy, brand strategy, positioning, communication strategy and creative concept to achieve the objectives of Het Kantoor.

The creative concept serves as a basis for a clear, uniform, consistent & professional image of the office, as well as internal and external communications.




Creative (meta) concept

In the communication with target groups the following two elements can be used together or separately.

  • Reflection / mirroring

(personal, sparring partner opportunities through collaboration)

  • cohesion

(understanding, relationship, attraction, possibilities cooperation)

Associations in additional ways:

  • Mirroring (= similarity)
  • Round (= perfect)
  • Shiny (= new)




Media plan & production

The developed strategy and concept were translated into the development of intranet (UX), print, online presence (UX) and direct marketing campaign.

Direct Marketing campaign

The relocation of the company to a new location was used in the communication with existing customers. The campaign ended with a party.


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