| Client | Olympia Flexgroup |
| Subcontractors Olympia | External communication: ARA (offline) & Rhinofly (online & new job site) | Internal communication: Bikker |
| Tasks | communication strategy | marketing communications, campaign & project management |
| Region | Europe |
| Year | 2007 |
| Goal | (1) European campaign to communicate a new corporate identity and market positioning | (2) dutch activation campaign to match more temporary employees and (potential) clients in order to generate more sales |
New corporate identity of Olympia
Olympia is a European staffing service company. The preconditions for the new positioning: change without losing yourself. The existing core of entrepreneurship is still the base. The new corporate identity of Olympia must not lose power and is just as dynamic, distinctive and self-sensible continue as before. But .. it needs to be more intelligent/smart, and more widely applicable (international). And applicable to the new ambitions to grow in the segments administrative & senior personnel.
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European campaign
A new creative concept is developed to emphasize the more dynamic, challenging and intelligent role in the European market. The new theme line “Let’s work” reflects the essence and spirit of the brand Olympia.
This creative concept is used in an offline and internal campaign along with a new website and job site. Also several internal projects are started to fulfill the objectives.
Activities
- Communication Strategy
- Consultancy (eg. new website & job site, intranet)
- Communication plans inhouse projects
- Project management
- Marketing communications – Dutch activation campaign
Produced a short corporate brand movie with the essence of the campaign, the brand values and market positioning. For internal use only.
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[Styleguide / artwork by Creative Agency ARA]
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