| Client | Oosterhout (NB) |
| Tasks | strategy | creative concept | film production | editorial work |
| Region | The Netherlands |
| Year | 2008 |
| Goal | (1) Promote de Contreie) | (2) Inform & inspire potential buyers |
Storytelling
A series of short films in which the construction of the Contreie is recorded. The presentation of the Contreie in these films is based on the four pillars of the brand guide: creating home together, green oasis, front yard Oosterhout and rich history.
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Video branded content
Apart from the release of the videos as a marketing tool they are also ideally suited to inform, inspire and to build a community: creation and continuation of (larger) involvement. This makes the choice to live in the Contreie more attractive and understandable to potential buyers and renters. The pioneering spirit of ‘building in a new way’ in the Contreie is supported with personal reports and interviews.
An item in the short films: think and write a self invented street name on a street sign where the main character (for example Nico Dijk – city archaeologist) would like to live, and why.
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Short films
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(‘Playlist’) to see all episodes
| Producer | Igo Geurtjens |
| Director | Frank van Lieshout |
| Director of photography / camera operator | Hans Bouma |
| Interviewer | Frank van Lieshout |
| Interviewer | Igo Geurtjens |
| Sound | Bram Meindersma |
| Sound | Jillis Schriel ("Opening") |
| Film editor | Duco Racké & Igo Geurtjens ("Opening") |