| Client | The Hague | Bouwfonds | Synchroon |
| Tasks | strategy | creative concept | film production |
| Region | The Netherlands |
| Year | 2009 |
| Goal | (1) Promote residential area Vroondaal in The Hague (2) Inform potential buyers |
Branded Video Strategy & Content
Vroondaal, the residential area of the 21th century is located southwest of The Hague. Not only the location is new but also the way in which the area is organized: people designing and building their own homes (or have them designed and constructed) on their own land: Vroondaal.
Branded video is a robust medium for storytelling, especially for a residential area like Vroondaal. The video content results in sentiment and engagement for the brand Vroondaal. It’s also a source for inspiration and information.
Two types of storytelling:
- Promotion. Authentic, creative & inspirational stories with the aim to communicate on an emotional level: intends to bring the residential area Vroondaal to the attention of potential buyers. But also intends to confirm that the people who already live there have made a smart move.
- Information: bring important and interesting topics to the attention of (future) residents through short films (with interviews). These informative films have an added value compared to the texts on the website through the content, what you see in the picture, and the perception that this creates.
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Short films
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(‘Playlist’) to see all episodes
| Producer | Igo Geurtjens |
| Writer | Frank van Lieshout |
| Director | Frank van Lieshout |
| Director of photography / camera operator | Dirk-Jan Kerkkamp |
| Actor | Bram Bart |
| Sound | Jan Wouter Stam |
| Film editor | Robert Wilts |
| Sound editor | Wav media |